Case Study: AVITUC's Sustainable AV Solutions for HPBA's Green Hub
About the Client
The High Performance Building Alliance (HPBA) is a leading organisation championing sustainable building practices across Ireland. Their focus is on promoting energy efficiency, environmental responsibility, and innovative construction methods to create high-performance buildings. As part of this mission, HPBA developed the ‘Green Hub‘ – a modern co-working space designed to embody eco-friendly principles and serve as an example for future sustainable projects.

What the Client Needed
HPBA wanted to equip the Green Hub at Senan House with the latest audio-visual (AV) technology to support seamless communication, presentations, and collaboration among users. The key requirements were:
On Time Turnaround
All AV equipment needed to be installed and operational within a tight timeframe.
Sustainability Focus
Procurement and lifecycle management had to align with circular economy principles, ensuring minimal environmental impact.
Future-Proofing
A solution that would allow for future technology upgrades without creating unnecessary waste or incurring large additional costs.
Our Approach
To meet HPBA’s needs, AVITUC delivered a comprehensive solution based on our Product-as-a-Service (PaaS) model, which supports sustainability and long-term efficiency:
Product-as-a-Service (PaaS) Model
Instead of the traditional outright purchase, we provided the AV equipment as a service. This model gives HPBA access to cutting-edge technology while promoting the reuse and longer lifecycle of products, fitting perfectly with circular economy goals.
Sustainable Procurement
We ensured that all supplied equipment adhered to high environmental standards, including energy efficiency and recyclability. This approach helped support HPBA's commitment to sustainability.Read more about this on our website.
Lifecycle Management and Take-Back System
As part of our five-year refresh cycle, equipment will be returned to us at the end of its term. We then refurbish and redeploy it where it's needed most. This system not only reduces waste but also keeps valuable materials in circulation, contributing to a sustainable future.
Timely Implementation
With our experience and streamlined processes, we ensured all AV systems were installed and configured on schedule, ready for the Green Hub's launch.

The Solution
- Automatic Sign-In Device for staff, visitors and contracts at reception to work as a virtual receptionist.
- Advanced Conferencing AV for the Event space including dual displays, one of which is interactive, wall mounted audio, hand help mics, camera solution, Teams Room PC and meeting room scheduler.
- Three Additional Meeting rooms kitted out with displays, cameras and meeting room schedule display.
- A Podcast Room set up in a way that multiple users can book the room and create content to their heart’s contempt.
- Project Management, AVITUC are assisting to co-ordinate contracts on behalf of the client to help take the burden of doing everything from the client. This includes meetings with other PM, Builders, Architects and Electricians.
- Two projectors for reception to display digital signage and presentations onto special projection glass. We also supplied our ViVi digital signage solution for this.
The Results
This project, scheduled to be completed near end of April 2025 is what AVITUC live and breathe. What the Green Hub users can expect from this modern solution:
Enhanced Experience
The Green Hub now boasts state-of-the-art AV technology, making it easier for users to communicate and collaborate effectively.
Sustainable Impact
By embracing the PaaS model and our take-back system, the project has significantly reduced electronic waste and promoted the reuse of materials.
Cost Efficiency
HPBA benefited from lower upfront costs and predictable expenses for AV equipment, allowing for better financial planning. This also makes it easier to plan for overheads in the future working from a consistent monthly charge for the AV solutions and support services.
In Conclusion
Our approach to AV solutions, grounded in sustainability and circular economy principles, helped HPBA achieve its vision for the Green Hub. This case study is a prime example of how businesses can adopt innovative, eco-friendly solutions without compromising on quality or efficiency.
At AVITUC, we’re proud to lead the way in creating smarter, more sustainable spaces for the future.